Tourism BC

Tourism British Columbia works closely with BC’s tourism industry to promote and develop tourism throughout the province and to ensure the continued long-term growth and prosperity of BC’s more than $13 billion industry.
Tourism British Columbia markets BC as a preferred travel destination to consumers and the travel industry through a variety of joint marketing and promotional campaigns in key markets around the world.
For more information about Tourism British Columbia, visit
The Project :: Destination Management System
The design and development of Tourism BC’s Destination Management System (DMS) was a monstrous undertaking that involved a large team of 40+ people, a 5 year time frame, and millions of dollars.
The Challenge :: Usability across the board.
Solution :: Involved users in the design process through customer site visits, contextual inquiry with internal users, and 5 rounds of comprehensive usability testing. Through this participatory design process all existing usability issues were driven up to the surface and  dealt with through redesign, content strategy, or back-end development changes.

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